Nilay Patel wrote an interesting article for The Verge this week, lamenting the “walled garden” headphones are becoming as more and more phones lose the head phone jack. Companies like Apple and Google have decided to forgo to the tried-and-true 3.5 mm headphone jack in their flagship phones, and insteaded developed a software layer on top of traditional bluetooth connections to market their own proprietary bluetooth headphones. In doing so, both companies enable some extra features mostly for their personal assistants.
Nilay:
To improve Bluetooth, platform vendors like Apple and Google are riffing on top of it, and that means they’re building custom solutions. And building custom solutions means they’re taking the opportunity to prioritize their own products, because that is a fair and rational thing for platform vendors to do.
Unfortunately, what is fair and rational for platform vendors isn’t always great for markets, competition, or consumers. And at the end of this road, we will have taken a simple, universal thing that enabled a vibrant market with tons of options for every consumer, and turned it into yet another limited market defined by ecosystem lock-in.
I think this is a very pessimistic take. I love my Airpods: they are fantastic for phone calls, they sound fine, and their wires never ever get tangled. Importantly, they still work as bluetooth headphones. If I want to pair them with a windows PC or an Android phone, they would behave just as any other typical pair of Bluetooth headphones (albeit for a premium price compared to other traditional bluetooth headphones). Consumers are not losing any bluetooth features by adding these additional software layers, they’re gaining them. That is a good thing.
I think there is a case to be made about how much easier it is to unplug a headphone jack from one device and plug it into another, compared to the tedious task of pairing via bluetooth. Thats been my biggest complaint about my Airpods. Switching devices, even between my iPhone and iPad, is not as seamless as I had hoped. Although it is easier than a traditional pair of bluetooth headphones. Nevermind ever wanting to plug them into something like an elliptical machine at the gym to watch T.V. That is my own personal hell.
